UNDER ARMOUR

Social video content that I filmed and edited for Under Armour’s Train Campaign. The videos showcase Under Armour athletes using RUSH ColdGear and RUSH Fleece products to improve performance and prove resilience during winter training while also relating to a Canadian audience. I executed on the production of a launch video, 8 athlete spotlight videos, and 5 product-focused videos as well as trailers for each piece of content. Below you will find the launch video and one example of each of the athlete spotlight and product-focused videos.

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Canadian Elite Basketball League

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Roy Wood$ + Kardinal Offishall